2026 Dealership Google Ads Benchmark: Slashing Wasted PPC Spend in Tier-3 Automotive
Stop dealership Google Ads wasted spend. Analyze 2026 Tier-3 PPC benchmarks, conversion rates, and audit your search queries to maximize your dealership ROAS.
Key Takeaway
Dealership Google Ads wasted spend often exceeds 30% due to aggressive broad match settings and non-intent search queries. Tier-3 automotive CPCs currently range from $2.80 to $6.40. To maintain a 4.5x ROAS, GMs must restrict search terms, enforce strict VDP conversion benchmarks of 1.8% to 3.4%, and eliminate non-converting broad match traffic immediately.